The role of ethnic media in a society that

avoids truth and claims protagonism


Susana G. Baumann is the Director of LCSWorldwide Language and Multicultural Marketing Communications, a consulting company currently located in New Jersey, USA. Since 2002, LCSWorldwide has consulted with organizations in healthcare, education, and public service to develop multicultural community outreach initiatives for the Latino market.

An advocate for Latinos in the United States, Susana has worked with government agencies and non-profit organizations in nine states in strategic outreach planning and implementation, staff and organizational development, marketing and promotional multicultural campaigns, language and cross-cultural training with a specific purpose, event facilitation, and fundraising and grant writing.

She has worn almost every hat in the publishing and advertising industries. Writer, editor, and publisher, Baumann has managed publishing and production crews as well as travelled frequently to Latin America, interviewed Latin American and American top corporate executives and government officers to develop success stories, trends, industry updates, and company profiles.

In her extra-curricular activities, Baumann has been an active member of the New Jersey Hispanic Chamber of Commerce, the American Association of University Women, Spanish Chapter, the American Translators Association, the Red Bank Education and Development Initiative, among others. She was a Board Member and Chair of the Planning and Programming Committee of the Hispanic Affairs and Resource Center of Monmouth County for several years.

Appointed as the first Latino member of the Red Bank Borough Human Relations Committee, she also became the first Latino member of the Monmouth County Arts Council Diversity Committee. She was recently awarded as a 2009 Clarion Awards Judge for the Association of Women in Communications. In 2010, she published her book, ¡Hola, amigos! A Plan for Latino Outreach, with Connecticut publisher ABC-CLIO Inc.

Baumann emigrated from Argentina to the United States in 1990. In her country of origin, she was a tenured professor of Architecture and Fine Arts at the National University of Rosario, Argentina. In the United States, she obtained a Master’s of Arts in Liberal Studies, and taking advantage of her polished language skills, she then pursued a career in communications, publishing and marketing.


 

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Susana Baumann

Misinformation in the Information Era